brandingUnderstanding and developing your branding is extremely important. It can make the difference between a product being a top performer or a failure. couliedesign has worked on many branding projects and at many stages of the branding cycle. From concept, maintenance, over-branding and re-branding, each stage is as important as the other in maintaining and building your brand. The following examples show a range of these experiences.
DDT media kit
The DDT media kit was a successful product designed to liaise between the DDT journal and the market place. The design brief was a simple “Give it a design overhaul that will make it look sleek and classy - like brushed aluminium Porsche”. The result was so successful that it then went on to be used as the starting block to redesign the journal - the very product that it was created for.
BIA annual Gala Dinner 2010
The BIA booklet, tickets and name badges as well as other brand related products were coordinated to distinguish this annual event from all the other BIA events that take place. The design format changes every year but the style given is applied to everything connected to the event.
Gracia
The logo for this Japanese wine bar, located in Osako, had a brief for "something tranquil and green whilst being elegant and appealing to the eye". The resulting design with the accompanying business card showed that the inversion of the colours can also be used to continue the strong brand identity.
Current Opinion journal over branding
The 'Current Opinion' journals were in need of some branding restructuring. They had previously being allowed to stray from each other by being under the control of the individual editors. Restructuring involved resetting the templates, fonts, colours and styling to form a brand where they would be truly recognised as being in the same family.
Cell media kit
The cell media pack was designed to resemble the branding of the internal textual layout of the Cell journals. The design took Cell away from their "safe" A4 off the shelf style that they had been using for many a year. This design is now in it's 5th year variation.
Cubase Consulting Ltd
Cubase Consulting asked for a logo that would conjure up a relationship with their name and the multi faceted layered environment that they work within. The resulting logo is made up of multiple cubes layered within one overriding cube.
BIA seminar product range
The BIA has various products, some are individual and others are in a series. Consistency when due, is critical and when products need to fit into a family of others, their branding can build on this strength.
Branding intro
Understanding and developing your branding is extremely important. It can make the difference between a product being a top performer or a failure. couliedesign has worked on many branding projects and at many stages of the branding cycle. From concept, maintenance, over-branding and re-branding, each stage is as important as the other in maintaining and building your brand. The following examples show a range of these experiences.
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